Green Edition Mega Mousse Mascara Makeup
Blackest Black
Maybelline New York Green Edition Mega Mousse Mascara delivers big, buildable volume that is lightweight and wears all day.
WHY DO WE CALL IT GREEN EDITION? Green Edition is a product line with a holistic perspective on consumer choices. Maybelline understands that consumers are looking for high performing products that are designed with all the world’s inhabitants in mind, but most importantly: you. That’s why Green Edition is built on 4 pillars: (1) formulas that contain a minimum of 70% natural-origin ingredients*, (2) formulas that are vegan, meaning they have no animal-derived ingredients, (3) formulas that are clean, meaning they don’t contain certain ingredients some consumers are trying to avoid**, and (4) packaging that includes a mix of new and recycled materials. That’s high performing makeup, committed to a better world.
*We consider an ingredient to be natural-origin if it‘s unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original natural source. The remaining ingredients ensure its sensoriality and color cosmetic performance.
**Clean formula means that we choose to formulate this product without parabens and mineral oil, ingredients that are included on a list of many that some consumers are seeking to avoid.
Mega lash impact goes light as mousse!
FOOTNOTES:
*We consider an ingredient to be natural-origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original natural source.
**Formulas that are vegan, meaning they have no animal-derived ingredients.
***Clean formula means that we choose to formulate this product without certain ingredients such as parabens and mineral oil, and other ingredients that are included on a list that some consumers are seeking to avoid.
