Our new formula
with 40% less hard waxes* and flexor brush create the look of massive lush volume. Soft to
the touch. Plush it up! *Vs.our Classic Volum' Expresss Mascara.
"Mega Plush is a total pleasure to apply. When I first tried it, immediately I could feel what's different -the flexible wand gripped my lashes gently but securely and the formula caressed them in black silk, coating them with a velvety finish. Mega Plush is like upholstery for your lashes! It doesn't dry out or become brittle but stays creamy.''
Sharon Dowsett, UK Make-Up Director, Maybelline New York
Sweep from root to tip until a full plush look is achieved.